SEO Latest Definition & SERP By Rizwan Bhatti aka Marketing Sultan
What is an SEO?
The process of rewriting or revising the web page content according to the Algorithms of search engines is called as Search Engine Optimization (SEO).
Impacts of SEO
with Search engine Optimization, the impression of web page increases. As a result of an increase in impressions, the Listing in SERP’s improves. It can a 1st page ranking with higher impressions.
As the Listing improves, the traffic increases. When Traffic increases CTR ( Click through Rate) increases and more checkout proceeds. As a result of higher number of orders, Business Increases.
Hence, we can define SEO as a process of improving listing and getting organic traffic from search engines.
What is an SERP?
When we enter any query in search engine, it gives us the results related to that query in the form of a page, which is known as Search Engine Result Pages (SERP).
What an SERP tells us about a webpage?
An SERP displays Title , Slug and Meta Description about a webpage.
Slug: The Short part of Web URL after Slash
Meta Description: A short description of web page which tells us the page content all about.