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Marketing & Its Segments

Marketing is a great concept for every business growth. A marketer can work in all type of business fields.

Marketing & Its Concepts

Marketing is a process satisfying customers’ needs by selling products or services either one time or with a flow chain.


There are two famous concepts used globally.

  1. B2B (Business to Business) Marketing – In this concept, an organization deals with an other organization or business and sell on big level (May be called as Wholesaling ).
  2. B2C (Business to consumer) Marketing – In this concept, a business directly deals with customers or consumers. This concept is also called as retailing or direct dealing.

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